College football · September 28, 2026 · Ellie Shirt Editorial

One weekend gave the 2026 Heisman conversation three sharply different lead images. At Ohio State, receiver Jeremiah Smith caught four touchdowns in a record-tying afternoon. At Florida, running back Jadan Baugh powered a statement win over a top-four opponent. In Dallas, SMU quarterback Kevin Jennings threw for a career-best 464 yards and set another program mark.

Those performances explain the appeal of a Heisman campaign shirt: it freezes the moment when a season’s promise becomes something fans can point to. The three designs here celebrate distinct routes into the spotlight—a receiver who can take over a game, a back whose production has piled up fast, and a hometown quarterback carrying SMU’s offense. They are fan campaign tees, not official Heisman Trophy merchandise.

Week 4 made the race feel wide open

Heisman discussions often lean toward quarterbacks, but the weekend offered a lively counterargument. Smith and Baugh produced signature numbers at positions that usually need an exceptional season-long case to break through. Jennings added the quarterback volume and record chasing that voters know how to measure. The comparison is not a final ballot prediction; it is a snapshot of why three very different player campaigns now have something tangible behind them.

Each shirt gives fans a player-specific campaign: name, number, school colors and a clear football reason to join the conversation.

Florida Gators · Running back · No. 13

Jadan Baugh turns the Swamp into a campaign stop

Florida’s 52–28 win over No. 4 Ole Miss was the kind of stage that can shift a player’s national profile. Baugh carried 29 times for 142 yards and three touchdowns, helping the Gators rush for 302 yards and move to 4–0. His total through four games reached 600 rushing yards and 11 touchdowns. That pace makes his campaign feel grounded in more than a catchy slogan: the production is already hard to ignore.

The Baugh for Heisman shirt frames that push in Florida’s orange-and-blue identity, with No. 13 at the center. It fits Gator fans who see the running back as the face of a revived offense and want to mark the week he helped knock off a top-four team. Browse the Florida Gators collection or search all Jadan Baugh shirts.

SMU Mustangs · Quarterback · No. 7 · Oak Cliff, Dallas

Kevin Jennings keeps the K7NG of Dallas story moving

SMU needed a response after its 41–31 loss at Louisville, and Jennings delivered one against Missouri State. He went 33-for-39 for 464 yards and three passing touchdowns, added a rushing score, and completed 21 passes in a row. The Mustangs came back from an early 10-point deficit to win 34–24. Jennings also became SMU’s career leader in passing yards and completions.

That combination of resilience and record-setting volume gives the K7NG of Dallas concept a strong anchor. “K7NG” swaps his No. 7 into the word “king”; “of Dallas” points to his Oak Cliff roots. The Heisman design turns the nickname into a hometown campaign identity. Explore the SMU Mustangs collection or shop Kevin Jennings designs.

Ohio State Buckeyes · Wide receiver · No. 4

Jeremiah Smith makes the receiver’s Heisman case louder

Smith’s line against Illinois looked almost unreal: 12 catches, 217 yards and four touchdowns in Ohio State’s 42–19 win. The four receiving scores tied the Buckeyes’ single-game record. He also became the first player in program history to top 3,000 career receiving yards, giving the performance a milestone beyond the box score.

Receivers face a steeper Heisman path than quarterbacks, which is part of what makes Smith’s surge compelling. The award is meant to recognize the most outstanding player, and a receiver rewriting school records puts that idea to the test. His shirt is for Buckeye fans who want to back a rare kind of campaign—one built on explosive catches, red-zone finishes and a historic afternoon against Illinois. See the Ohio State Buckeyes collection or find more Jeremiah Smith shirts.

Three campaign tees, one live conversation

The shared thread is momentum, but each player gives fans a different reason to believe. Baugh is building a running-back case with volume and touchdowns. Jennings is the quarterback engine of an SMU team that has already produced a school-record night. Smith is challenging the usual position script by putting receiver numbers on the national conversation. The best Heisman race stories are about that kind of contrast: different schools, different roles and one award that asks fans to decide whose impact matters most.

Shop all three designs from the NCAA collection. To follow the live Heisman chatter, compare this week’s market movement after Week 4 with the players’ actual game performances; odds reflect betting sentiment, not an official Heisman ranking.

Reporting links: Florida Gators on Baugh’s Ole Miss performance; SMU Athletics on Jennings’ record-setting win; Ohio State Athletics on Smith’s four-touchdown game.