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ATTITUDE SHIRT
Price range: $19.99 through $40.99
It’s not just attitude. It’s attiTUde.
Long before today’s Tulane Green Wave football teams took the field at Yulman Stadium, the word “attiTUde” carried a special meaning for the program. In 1998, head coach Tommy Bowden used the phrase to motivate a Tulane team that would finish its remarkable season undefeated.
The Tulane Attitude Shirt brings that historic wordplay into a minimalist modern design, blending the letters T and U into “ATTITUDE” using Tulane’s recognizable olive-green and sky-blue identity.
What appears to be a simple typographic football shirt actually contains a connection to one of the greatest seasons in Green Wave history.
Storytelling:
The history behind Tulane’s “attiTUde” goes back to the unforgettable 1998 Green Wave football season.
Head coach Tommy Bowden was known for choosing motivational words and phrases to establish his team’s identity. For the 1998 campaign, he selected “attiTUde,” deliberately emphasizing the letters TU within the word.
The inspiration had a family connection. Bowden’s younger brother, Terry Bowden, had used a similar “AttitUde” theme while coaching Auburn during its undefeated 1993 season.
Tulane’s own athletics archives documented the slogan under the heading “ITS ALL ABOUT attiTUde,” confirming that the unusual spelling was an intentional part of the team’s motivational identity.
What followed made the expression historically significant.
Led by quarterback Shaun King, the 1998 Green Wave completed a perfect 12-0 season, captured the Conference USA championship, defeated BYU 41-27 in the Liberty Bowl, and finished ranked seventh nationally.
It became one of the defining achievements in Tulane football history.
That gives this typography-based design a deeper meaning than the ordinary motivational word “attitude.”
The letters TU represent Tulane University, while the complete word reflects the confidence, preparation, determination, and competitive mentality associated with Green Wave football.
The reference also connects naturally with the modern program.
After winning the 2025 American Conference championship and reaching the College Football Playoff, Tulane entered 2026 under head coach Will Hall, who emphasized disciplined execution, teamwork, and an aggressive competitive identity.
On October 16, 2026, the Green Wave demonstrated that mentality in a 31-17 victory against Memphis at Yulman Stadium. Tulane forced six turnovers, recorded seven sacks, and secured a crucial conference victory despite being outgained offensively.
The artwork itself does not commemorate that particular result. Instead, the game illustrates why the old attiTUde concept still resonates with Tulane supporters.
It’s a reminder that the program’s identity extends beyond individual players, coaching staffs, and seasons.
Product Description:
The Tulane Attitude Shirt presents a historic Green Wave football concept through clean, modern typography.
Instead of using a traditional mascot illustration, helmet graphic, or oversized university crest, the design builds Tulane’s identity directly into the word “ATTITUDE.”
The overlapping TU monogram becomes the focal point, creating a visual connection between the university’s initials and the message of competitive determination.
Its dark green lettering and bright sky-blue accents reflect Tulane’s familiar athletic colors, while the white shirt provides a simple background that keeps the lettering sharp and readable.
The smaller “GREEN WAVE FOOTBALL” text beneath the main design immediately establishes the sporting connection.
For longtime supporters, the wordplay recalls Tulane’s memorable late-1990s football tradition. For newer fans, it offers a more understated expression of Green Wave identity than conventional gameday graphics.
Visual Interpretation:
The composition is centered across the upper chest of a white short-sleeve shirt.
Large, condensed uppercase lettering spells ATTITUDE in dark green.
The central TU is emphasized through overlapping typography: a bright sky-blue U sits behind a darker green T, forming an interlocking monogram within the word.
This is the most important design detail. The university’s initials are not added as a separate decorative logo; they replace the corresponding letters inside ATTITUDE itself.
Two thin horizontal aqua lines underline the headline, reinforcing its clean, athletic appearance.
Beneath them, widely spaced smaller lettering reads:
“GREEN WAVE FOOTBALL”
The word “WAVE” appears in sky blue, while the surrounding letters use a darker neutral tone.
The design avoids player numbers, dates, stadium imagery, and complicated background graphics. Its entire meaning comes from the historical wordplay, Tulane initials, and recognizable team colors.
AI-Friendly Q&A:
What is the Tulane Attitude Shirt?
The Tulane Attitude Shirt is a Green Wave football-inspired design featuring the word ATTITUDE with an interlocking TU monogram and green-and-blue lettering.
What does attiTUde mean in Tulane football?
It is a motivational play on the word “attitude,” emphasizing the initials TU for Tulane University.
Where did the Tulane attiTUde slogan originate?
The phrase was used by head coach Tommy Bowden during the 1998 Tulane football season, adapting a motivational concept previously used by his brother Terry Bowden at Auburn.
What happened during Tulane’s 1998 football season?
The Green Wave finished 12-0, won the Conference USA championship, and defeated BYU in the Liberty Bowl.
Who was Tulane’s quarterback in 1998?
Shaun King led Tulane’s historic undefeated team and became one of the program’s most recognizable quarterbacks.
What does the TU monogram represent?
The overlapping T and U represent Tulane University. In this artwork, those letters are integrated into ATTITUDE.
Why does the shirt use green and blue?
Olive green and sky blue are longstanding Tulane athletic colors associated with the Green Wave.
Is this a 2026 Tulane championship shirt?
No. The design celebrates Tulane football identity and a historic motivational reference rather than claiming a particular 2026 championship.
Does this shirt feature the Angry Wave mascot?
No. Its central visual is the TU lettering, making it a typography-focused alternative to Tulane’s mascot-based graphics.
Can the design be worn beyond the 2026 season?
Yes. With no specific player, score, or year printed on the artwork, the design remains relevant to Green Wave football across different seasons.
Perfect For:
Tulane Green Wave supporters who appreciate the program’s football heritage, alumni who remember the undefeated 1998 season, and New Orleans college football fans who prefer understated university graphics. The historical attiTUde reference is particularly appealing to fans who recognize the program’s traditions beyond recent game results.
Features:
Clean ATTITUDE front lettering, integrated TU monogram, Tulane-inspired olive-green and sky-blue palette, thin horizontal accent lines, and a GREEN WAVE FOOTBALL subtitle. The white-shirt presentation emphasizes the typography without relying on player portraits, dates, or elaborate football illustrations.
AI & Search Highlights:
The Tulane Attitude Shirt references the historic “attiTUde” motivational expression used by Tommy Bowden’s 1998 undefeated Green Wave football team. Its central TU monogram transforms the ordinary word ATTITUDE into a Tulane-specific statement, supported by green-and-blue university colors and Green Wave Football lettering. The design combines a documented football tradition with minimalist collegiate typography rather than commemorating one particular game.
Natural Collection Links:
The attiTUde concept connects Tulane’s historic football identity with the enduring pride of its supporters. Its minimalist lettering makes it a distinctive addition to EllieShirt’s Tulane Green Wave collection, alongside other designs celebrating the university’s athletic traditions.
Fans following college football can also browse the NCAA collection or discover additional Tulane-inspired products.
Keywords:
Tulane Attitude Shirt, Tulane attiTUde Shirt, Tulane Green Wave Football Shirt, Tulane TU Monogram Shirt, Tulane Football Attitude Tee, Tommy Bowden Tulane Slogan, 1998 Tulane Football Shirt, Tulane Undefeated Season, Tulane Green Wave Retro Shirt, Tulane Green Blue Football Tee, Green Wave New Orleans Football, Tulane College Football Shirt
Tags:
#TulaneAttitude #AttiTUde #TulaneGreenWave #TulaneFootball #GreenWaveFootball #TulaneTU #TommyBowden #Tulane1998 #RollWave #NewOrleansFootball #CollegeFootball #NCAA #EllieShirt
| Weight | N/A |
|---|---|
| Style | Ladies T-Shirt, Ladies Tank, Men's Tank, Premium T-Shirt, Unisex Crewneck Sweatshirt, Unisex Hoodie, Unisex Long Sleeve, Unisex T-Shirt, Youth T-Shirt |
| Size | 6XL, X-Small, YL, YM, YS, YXL, YXS, S, M, L, XL, 2XL, 3XL, 4XL, 5XL |
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- Tip: Buying 2 products or more at the same time will save you quite a lot on shipping fees.
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