Warriors to Celebrate Women’s Empowerment Month, Presented by Chase, in March.
The Golden State Warriors today announced events and activations planned for the team’s Women’s Empowerment Month, presented by Chase. The events will be focused on celebrating and supporting women and girls in the community though the team’s campaign platform, She Believes.
The Warriors have unveiled ‘She Believes’ as the Women’s Empowerment Month slogan, nodding to the team’s ‘We Believe’ mantra, encouraging Warriors fans to once again rally around women’s empowerment in the same way they embraced the ‘We Believe’ era. Warriors players will also wear ‘She Believes’ shooting shirts during warm-ups for their March 1 home game against the Washington Wizards. Fans will also have the opportunity to purchase the ‘She Believes’ t-shirt at The Warriors Shop at Chase Center in Thrive City.
The Warriors partnered with BAYCAT, a local non-profit production company to produce video content for Women’s Empowerment Month. The team will release ‘I Believe’, a collection of statements from various civic leaders, Warriors players and influencers, celebrating women in their lives and in the community. Additionally, ESPN’s Sarah Spain moderated a ‘Women’s Empowerment Circle’ discussion that featured five Bay Area women in sports and business, including Layshia Clarendon (WNBA player), Sydel Curry-Lee (mental health advocate), Courtney Johnson (Girls Inc. of Alameda County), Virgie Tovar (author and activist) and Becca Roux (USWNT Player’s Association). The conversation highlights women’s issues in culture and society, including representation in media, equal pay and intersectional feminism. The conversation will be released in an episodic format throughout March.
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