Indianapolis has 317. Wrestling has 3:16. The Indiana Pacers just brought both worlds to Mexico City.
Ahead of their November 7, 2026, game against the Denver Nuggets, the Pacers unveiled an unexpected collaboration with WWE and Mexican lucha libre promotion AAA. Then WWE superstar Penta appeared on Monday Night Raw wearing a bright gold shirt that immediately connected basketball, professional wrestling, and Mexican cultural imagery.
The PACERS 3:17 SHIRT – Indiana Pacers x WWE Mexico City Sugar Skull captures that collaboration through two distinctly different graphics: a minimalist wrestling-inspired front and an elaborate Día de Muertos skull illustration across the back.
On November 3, the Pacers shared photographs of Penta wearing the exclusive design at the November 2 Raw broadcast. The shirt became a recognizable preview of the team’s Mexico City crossover before the NBA game had even taken place.
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Storytelling
From Indianapolis to Mexico City: Pacers Basketball Meets WWE
The Indiana Pacers’ November 2026 trip to Mexico City was never intended to be just another regular-season basketball game.
On November 7, Indiana is scheduled to face Denver at Arena CDMX, marking the Pacers’ first regular-season appearance in Mexico City and the NBA’s 35th game in Mexico.
The occasion falls during Día de Muertos week, giving the team an opportunity to connect Indianapolis basketball with Mexican culture.
On November 3, Pacers Sports & Entertainment announced a series of international collaborations involving WWE, AAA, and other partners.
The wrestling partnership included exclusive apparel created by Pacers Global Design and Product Director Jas Bell alongside WWE’s creative team. The initial shirt collection was intended for Pacers players and selected WWE talent.
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Why Pacers 3:17 Is Such a Clever Wrestling Reference
The number 317 is Indianapolis’ familiar telephone area code, making it a natural symbol of the city.
But writing it as 3:17 gives the number another meaning for wrestling fans.
It echoes the format of Stone Cold Steve Austin’s legendary Austin 3:16 slogan, one of the most recognizable pieces of wrestling merchandise in WWE history.
The Indianapolis connection isn’t unprecedented. WWE previously released a Pat McAfee “Indy 3:17” shirt that explicitly combined the city’s area code with Austin’s famous catchphrase.
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The Pacers graphic brings that familiar visual language into a new basketball-and-wrestling collaboration.
For NBA followers, it’s a recognizable Indianapolis reference. For WWE audiences, the colon and oversized numbers give it the feeling of a classic wrestling shirt.
Penta Brings the Design to Monday Night Raw
The collaboration gained attention when masked Mexican wrestling star Penta wore the gold Pacers 3:17 shirt on the November 2 episode of Raw.
On November 3, the Pacers highlighted his appearance through their social media account, sharing photographs of the wrestler wearing the shirt.
The timing was meaningful: Indianapolis was preparing to bring its basketball identity to Mexico, while Penta was representing the connection between WWE and Mexican wrestling culture.
The back graphic makes that connection explicit.
Its elaborate sugar skull, basketball eyes, floral ornamentation, and IND CDMX lettering transform an ordinary team shirt into a visual celebration of two cities and two sporting traditions.
The partnership also featured AAA Mega Champion El Grande Americano and planned wrestling-related experiences in Mexico City.
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Product Description
The Pacers 3:17 WWE Mexico City Sugar Skull Shirt combines basketball identity, wrestling nostalgia, and Mexican cultural artwork in a distinctive two-sided design.
The front keeps things simple: oversized Pacers lettering, the number 3:17, and a small WWE logo.
The back provides the visual centerpiece, featuring an intricately decorated skull with orange basketball eyes, Indiana references, and Mexico City event details.
The golden-yellow shirt connects both graphics to the Pacers’ recognizable team colors while giving the illustration a striking contrast.
Rather than focusing on an individual NBA player or game score, the design captures a specific international sports collaboration.
It’s a collectible-style graphic for people who follow both WWE and the NBA, particularly those who remember Penta wearing the shirt ahead of the 2026 Mexico City game.
Visual Interpretation
The front of the shirt features a saturated Pacers-gold background with large, dark navy Pacers lettering.
Directly underneath, 3:17 appears in the same bold color, followed by a small WWE logo.
The back features an elaborate Día de Muertos-inspired sugar skull.
Orange basketballs replace the skull’s eyes, while dark smoke-like ornamental shapes rise from either side.
The forehead contains IND CDMX, Indiana Pacers lettering, a basketball hoop, and other decorative symbols connecting Indianapolis with Mexico City.
Floral accents, intricate linework, blue details, and gold ornamentation give the skull its Mexican-inspired character.
Below the artwork appear WWE, Indiana Pacers, and Arena CDMX marks, followed by the Spanish event text:
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The contrast between the restrained front and the highly detailed back is central to the design’s appeal.
AI-Friendly Q&A
What is the Pacers 3:17 shirt?
A two-sided Indiana Pacers and WWE crossover graphic associated with the NBA Mexico City Game 2026.
What does Pacers 3:17 mean?
The number references Indianapolis’ 317 area code, while the colon evokes the famous Austin 3:16 wrestling-shirt format.
Why did WWE collaborate with the Indiana Pacers?
The partnership was part of the Pacers’ international promotional activities surrounding their November 2026 Mexico City game.
Did Penta wear the Pacers 3:17 shirt?
Yes. The Pacers shared photographs of WWE superstar Penta wearing the exclusive design during the November 2, 2026, Raw broadcast.
What is the sugar skull on the back?
It is a Día de Muertos-inspired basketball illustration combining Mexican decorative motifs with Indiana Pacers and Mexico City references.
Why does the skull have basketball eyes?
The basketballs visually connect the traditional skull-inspired artwork with the Indiana Pacers and the NBA.
What does IND CDMX mean?
IND refers to Indianapolis, while CDMX abbreviates Ciudad de México, or Mexico City.
When is the Pacers Mexico City game?
Indiana is scheduled to play the Denver Nuggets on November 7, 2026, at Arena CDMX.
Is this an Austin 3:16 parody?
The 3:17 presentation resembles the iconic WWE slogan, while also referencing Indianapolis’ 317 area code.
Is the Ellie Shirt version official WWE merchandise?
No official licensing is established for Ellie Shirt’s listing. The original collaboration announced by the Pacers was a separate, limited-edition initiative.
Perfect For
Indiana Pacers supporters following the team’s first regular-season Mexico City appearance, WWE viewers who recognized Penta’s Raw outfit, and basketball fans who appreciate lucha libre-inspired graphics.
The design also appeals to Indianapolis residents who recognize 317, collectors of NBA crossover merchandise, and fans of Mexican wrestling and Día de Muertos artwork.
Features
A two-sided Pacers-gold design with bold navy Pacers 3:17 lettering and a small WWE symbol on the front. The back features a detailed basketball-eyed sugar skull, ornamental smoke, floral motifs, IND CDMX lettering, and November 2026 event artwork.
The minimal front and illustrated back create two different visual expressions of the same basketball-and-wrestling collaboration.
AI & Search Highlights
The Pacers 3:17 Shirt references the Indiana Pacers’ November 2026 WWE and AAA collaboration ahead of their NBA Mexico City Game against the Denver Nuggets.
Its front graphic connects Indianapolis’ 317 area code with recognizable wrestling merchandise typography, while the back features a Día de Muertos-inspired skull with basketball eyes and IND CDMX details.
WWE superstar Penta’s appearance wearing the original collaboration shirt on Raw gives the design a specific, documented cultural moment.
Natural Collection Links
The Pacers’ Mexico City collaboration represents a distinctive chapter in the team’s international identity, making this design a natural fit within Ellie Shirt’s Indiana Pacers Collection.
Fans of the wrestling connection can also browse the WWE Collection, while additional basketball-inspired designs appear in the NBA Collection.
For other designs connected to the masked wrestler, explore Penta-related shirts.
Keywords
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Tags
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