Cincinnati football / From Madrid to Paycor
Rule the Jungle: Burrow, Chase and Higgins Shine in Madrid
One receiver stretched the field. The other finished two drives. Joe Burrow found both in a 34–17 win that showed what Cincinnati can do when all three are in rhythm.
Ellie Shirt Editorial · November 13, 2026
Ja’Marr Chase had just caught a 47-yard touchdown at the Bernabéu when Tee Higgins put his hands up like horns. Chase played the matador. The celebration was for Madrid, but the play that set it up was familiar to Cincinnati fans. Atlanta had scored first on November 8, 2026. Joe Burrow answered on the Bengals’ opening drive with a deep ball to Chase, and Cincinnati went on to beat the Falcons 34–17.
The three players on Ellie Shirt’s design all contributed to that score in different ways. Burrow threw three touchdowns and ran for one. Chase accounted for the longest score. Higgins caught the other two touchdown passes, including the 50th receiving touchdown of his career. That makes Madrid a useful way into the design in the Cincinnati Bengals collection, even though the artwork is a composite, not a recreation of one play. Read the Bengals’ game recap.
- Joe Burrow271 passing yards and four total touchdowns
- Ja’Marr Chase10 catches, 155 yards and a touchdown
- Tee HigginsFive catches and two touchdowns
The drive that explains why the three belong together
The best example wasn’t the long touchdown. It was the second-quarter drive that put Cincinnati ahead 21–10. Chase caught five balls for 69 yards on that possession alone. He helped Burrow turn difficult downs into fresh sets of downs, then Higgins finished the drive with a four-yard catch at the right front pylon. Chase did most of the traveling. Higgins took the last few yards.
When Atlanta cut the margin to 24–17 in the third, Burrow went back to Higgins for an eight-yard score. That’s the value of having both receivers in the same offense. The defense can spend an entire drive reacting to Chase without knowing that the last throw will go his way. See the team’s breakdown of the drive.
“Joe doesn’t force the ball; he takes the ball where it needs to go based on the looks.” Bengals head coach Zac Taylor after the Madrid win, via Bengals.com
What “Rule the Jungle” means back in Cincinnati
The Bengals launched “Rule the Jungle” as a campaign in 2021. It was about the energy the club wanted on the field and in the stands. The related Ruler of the Jungle tradition puts that idea into practice: a pregame guest leads the “Who Dey” chant before kickoff. One is the slogan. The other is the ritual.
Madrid gave the slogan a road-game example just before the Bengals returned to Paycor Stadium. Cincinnati and Pittsburgh both entered the week 6–2, with a November 15 Sunday night matchup on the schedule. The club announced its White Bengal uniform for that game. The shirt is not a White Bengal uniform replica. Its black base and bold orange lettering are closer to a Cincinnati game-day poster, with three white-uniformed figures cutting across the words. See the Week 10 uniform announcement.
Rule the Jungle / Cincinnati’s Offensive TrioSee how the three player illustrations cut across the stacked orange headline →
Questions about Rule the Jungle and the Madrid game
Who is on the Rule the Jungle Bengals design?
The design features Cincinnati quarterback Joe Burrow and wide receivers Ja’Marr Chase and Tee Higgins.
What happened when the Bengals played in Madrid in 2026?
Cincinnati beat Atlanta 34–17 on November 8. Burrow threw three touchdowns, one to Chase and two to Higgins, and added a rushing touchdown.
Did the Bengals start saying “Rule the Jungle” in Madrid?
No. The Bengals launched Rule the Jungle as a team campaign in 2021. The Madrid win provides recent context for the players on the design.
Explore the NFL collection or browse designs featuring Joe Burrow, Ja’Marr Chase and Tee Higgins.